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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

From "A Technique for Producing Ideas" by James Webb Young. A technique for producing ideas. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. Therein, James Webb Young writes of the techniques he uses for producing 'ideas'. I just finished re-reading this classic written in the 60's for about the 4th time. In the eleventh installment of our 52n52 book review series, "A Technique for Producing Ideas" is summarized and celebrated. On on chapter three and excited already. A Technique for Producing Ideas is a book that I like to revert to when I'm feeling @ a loss for good ideas. The foreword is by William Bernbach. The biggest challenge to content marketers has to be generating new ideas which haven't already been covered exhaustively by others. Published sometime in the 1940s. It's a classic to the advertising world. Write It Down Make It Happen: Knowing What You Want and Getting It by Henriette Anne Klauser. €�an idea is nothing more of less than a new combination of old elements”. 99% of Web surfers only consume content. James Webb Young writes in A Technique for Producing Ideas the five step process he used in the advertising business to come up with innovative ideas. A Technique for Producing Ideas by James Webb Young.